Manage Your Fertility Clinic’s Reputation in Google Search Results and Avoid Losing Patients

Why are Google Search Results for Your Clinic’s Name so Important

It has become standard for consumers to search for companies in Google. Whether to find reviews, learn about a company or simply find contact details, what they find in the search results about your company is what determines the perceptual value that the consumer creates about your brand. It is therefore crucial to take control of and manage.

Where Company Reviews are Seen in Google Searches

1. Google My Business Listings in Search Results

Every time someone searches for your clinic’s name in Google, your clinic’s Google My Business listing appears on the right-hand side of the search results.

The perceptual value of your clinic lies in the reviews that are left by previous patients. Studies show that consumer behavior is heavily influenced by the perception of a product from others people’s feedback. Reviews count far more than what the company can say about itself. As is well-known, “the best form of advertising is word of mouth”. In terms of online marketing, customer reviews are the “word of mouth”.

Research has also shown that bad reviews are 10 times more likely to be placed than positive feedback. People are more likely to have an emotional reason to vent their anger if they thought they had received bad service and justify it by believing that they are “pre-warning” others of their bad experience.

Therefore, it is likely that the reviews for your clinic are skewed toward the negative side. And no amount of advertising will increase your sales unless you take care of bad reviews first. After all, if you are not managing your online reputation somebody else is – don’t leave it to chance.

2. Where Review are Shown in Google My Business

The reviews are shown in two key areas of the Google My Business listing. The first and most important is the Google Review that appear at the top of the listing and the second are Reviews from the web, of which Facebook Reviews are the most prominent. Other review sites, such as Yelp, can also appear here.

The Google Reviews area is the most important because of its prominence and at-a-glance evaluation with their 5-star system. The reviews are represented by stars, with 5 stars being the highest and 1 the lowest.

3. Free Online Reputation Management for Fertility Clinics Guide

During our market research we noticed that some fertility clinics have negative reviews in Google, which are not being managed. The severity of the problem is obvious because of the negative perception created by these reviews.

In order to share our expertise with these clinics and by way of introducing ourselves, we have created a free downloadable Online Reputation Management Guide for Fertility Clinics.

The easy to follow guide shows you (with screen captures) how to:

1. Encourage your satisfied patients to leave reviews.
2. Answer reviews, thereby showing that you care for patients.
3. Find other reviews for your clinic on review websites.
4. Manage reviews shown in review websites.
5. Manage your clinic’s and doctors’ reputation in real time with Google Alerts.

In addition, you will also receive tutorials on how to set up and run Google services to enhance your online presence, get new customers and avoid mistakes that could be costly.

Please fill in the form below so we can send you our Online Reputation Management Guide for Fertility Clinics.

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